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Ideal Motorcycles

We’ve welcomed Ideal Motorcycles into the BN:Coded portfolio. This Sussex-based company is a new emporium for vintage and classic motorcycles. They needed an online catalogue of their motorbikes that are for sale at their Spring Gardens showroom off the A24 at Washington.

This website project has been simmering away for a little while as the company explored possible corporate identities. The orange and black theme was born from old photographs of the owner’s father racing motorcycles wearing a very identifiable orange helmet. It was this image that was the basis of the logo and our styling followed the branding that they had created.

The online catalogue is an e-commerce store with the facility to actually purchase a product and check-out removed. The site is fully content-managed by our clients so they have complete control over the text and images on the website. It was also important that their website worked on all devices including mobile. BN:Coded look after the domain management, host the website and provide them with exchange email.

The hope is that the emporium will become a centre in Sussex for enthusiasts of classic and vintage motorcycles.

They have also become the main stockist in Sussex for Bultaco Brinco electric bicycles that are very awesome indeed!

Visit to see their range of café racers, vinduros and other amazing second-hand motorbikes.